Mark Sincevich is the Executive Director of the Digital Photography Institute (DPI). The mission of the DPI is to educate consumers and photography enthusiasts in order to become better photographers and to help them both save and make money. Mark is also the Chief Perspective Officer of his company, Leading with Focus, and he is the founder of Staash Press.

Mark has always had a knack for photography and computers. In addition to receiving a Bachelor's degree in Economics and a second Bachelor's in Psychology from the University of Maryland at College Park, he spent 13 years working in the computer field in sales and marketing for such companies as Apple Computer, Silicon Graphics and BakBone Software.

He earned the President's Club for sales excellence four times and was exposed to many different sales and technology training courses. He also had to understand technology and explain it to the consumer. During this time he continued to take photographs and to educate himself about photography.  

The methodology that Mark teaches and has written about in his book, Snap: the ultimate guide to digital photography for the consumer, was inspired by his experience of taking complicated technical subjects while in the computer field and making them more understandable in front of a non-technical audience. Mark specializes in four areas of photography, architectural, editorial, event and travel. He creates fine art images mostly from his personal travel photography archive and has sold them to collectors all over the world. 

Mark was an official photographer at George W. Bush's second inauguration, and he is frequently quoted in the media by such organizations as the Associated Press (AP), MSNBC, PC Magazine and Spirit (Southwest Airlines In-flight Magazine). His photography and writing have been published all over the United States in such places as The Washington Post Magazine, AAA World Magazine and Washington SmartCEO Magazine.

Mark is a member of the ASMP (American Society of Media Photographers) and a former instructor at the Washington School of Photography. A self-taught photographer, Mark has studied with many professionals including a few from the National Geographic Society.

Mark believes in the power of photography and its ability to increase perspective and awareness. He incorporated his photography background and the experience of working for other organizations to create the Staash Perspective System (SPS). The SPS teaches that simplicity leads to more powerful communications and leadership. In fact, Mark works with organizations to develop leaders with more focus and creativity. He uses a unique photography angle in his speaking programs and writing, and he is a member of the National Speakers Association (NSA). 
 
Some of his customers include Bank of America, Sheraton Hotels, Iceland Air, the Arthritis Foundation, SAIC and the Greater Washington Initiative. In between his photography and speaking assignments, Mark can be found spending time with his family outside the Washington, DC area or writing in cafés with character.